Data & Audience Led Reporting

Learn from DUSK’s unique feedback reports. Make data-led decisions with insights you’ve never had access to before.

Brands have used Dusk data and insights to prove-out campaign KPIs and effectiveness, to repeat target redeemers, A/B test campaign messaging, and grow connections and listing power with venues.

What Data DUSK Captures

Both qualitative and quantitative data are captured by DUSK for each campaign. This builds a data-backed picture of customers’ demographics, locations, serve response, and future purchasing intent.

DUSK Customised User Surveys

<aside> 📈 10% Average Response Rate

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DUSK designs, builds, promotes and manages tailored post-drink surveys.

• Up to 5 questions can be written by you to be sent out the morning after a user has redeemed your perfect serve.
• Users are encouraged to complete the survey with in-app alerts, follow-up emails and prizes from the brand.
• Customers spend on average 3m14s thinking about your brand and providing invaluable qualitative feedback.

Spend Per Head

Your User Demographics

DUSK data can provide a detailed picture of your sampling audience. From their gender, age and location to the best time and place to offer them a sample. The data is based purely on DUSK users who have engaged with your brand, providing custom insights to optimise future sampling campaigns.

Example DUSK Data Report

A-B Marketing Message Testing

Brands can seamlessly use DUSK and its audience to run live A-B Testing campaigns for up to 3 difference marketing messages at no extra cost.

The data on engagement and eventual sample redemption from the different messaging provides valuable early stage insights on the ideal copy to be used across a 360 suite of assets.