DUSK’s ability to improve equity metrics such as Taste, Quality, and Brand Love.
Every DUSK campaign includes the production of creative assets that promote your brand, including serve education, through multiple in-app brand touch points across our social channels. Assets are always in-line with your creative and approved by you before going out.
All samples through DUSK are served by qualified bartenders in vetted venues ensuring the best quality glassware, temperature, presentation, and taste.
DUSK speaks with, not at, its users - being in constant conversation about the quality and taste of samples they’ve tried, and their experience within venues. This allows DUSK to share first-hand reviews, verbatim, with brands.
<aside> 📈 Example brand equity results you can track through DUSK:
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<aside> 🍺 Would they order the serve again
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<aside> ⭐ Their drink rating out 5
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<aside> 📈 Had they tried it before
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<aside> 🤳 Had they heard of the brand before
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Bespoke custom branded pages in-app and on desktop are created for all brands and are included in DUSK’s media costs.
DUSK branded landing pages provide an online home for TTL creative assets and influencers to direct to. These landing pages show visitors where to find their nearest sample and act as a brand hub; bringing serve education to life, and promoting e-com and off-trade offers.
Landing pages will always match your wider campaign look-and-feel, ensuring a smooth user-journey from awareness all the way to trial.
The average DUSK redeemer group size is 4.
The types of user groups (taken from survey responses across 2021) are below.
Additionally, the follow-up offers on DUSK are structured to incentivise group repeat purchasing e.g 2-4-1s.
DUSK also runs UGC competitions across its owned channels, encouraging greater word of mouth.
When UCG is incentivised through relevant prizes DUSK typically sees a 10% increase in earned social reach.
DUSK sampling is always prepared by a qualified bartender delivering the perfect serve, exactly as it should be.
The bartenders are trained and given assets that allow them to help with brand and serve education in-venue. Keeping the mechanic simple 👉
DUSK is developing a bartender-only version of the app which will allow you to speak directly to staff as well as reward them for being excellent ambassadors.
DUSK provides significant in-app serve education. The reliance on additional physical branded material is dramatically reduced; as is wastage, environmental impact, and brand spend on production and delivery costs.
In-app serve education incudes: **- Video content
We also educate our users on serves through our Social Media and The DUSK Newsletter.