DUSK is dedicated to sustainability, diversity and promoting positive drinking
DUSK is co-owned by BIPOC and female founders. the company is run by an 80% female senior leadership team and our current staff includes minorities and differently-abled hires.
DUSK believes that digital sampling is not only the most efficient, but also the most eco-friendly method for brands.
While always seeking to improve, DUSK’s sampling mechanic is an environmentally-friendly alternative to traditional sampling methods. DUSK replaces all flyers with more engaging video content, and activations use high quality on-trade glassware instead of the harmful plastics of the standard sampling model; a more eco-friendly choice as well as ensuring the best quality experience for the consumer.
DUSK only allows one free sample per night. There is no way to trick the system.
DUSK encourages people to consume food in venues with follow-up offers, and switches off all discounts after midnight to help reinforce safe drinking messaging.
DUSK always use industry-approved messaging across all mechanics and comms, ensuring they are in line with Drinkaware and The Portman Group guidelines.
DUSK has previously activated campaigns in the non-alcoholic drinks space and in-app touch points can be used to drive home further messaging on positive alcohol consumption.
Additionally, DUSK has a in-app functionality to drive users to book taxis home, in line with promoting a positive change in attitude to drink driving.
DUSK is designing a bartender only version of the app aimed at giving back to bar tenders with better rewards and perks. DUSK is looking for a brand partner to launch this.
DUSK can also help activate campaigns using close-to-sell-by-stock, in order to reduce unnecessary wastage in the drinks industry.
<aside> 🍾 A well known brand ran a national Prosecco day with us when they had 500 bottles close to their sell-by date.
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If you have any questions, feel free to contact us anytime.
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