How DUSK Ad campaigns work

DUSK will create, implement and manage your paid digital campaigns to target a distinctly DUSK audience. These ads will make your brand sing and utilise your brand guidelines to promote your product from a trusted source - DUSK.

Paid digital ads created by DUSK are constantly optimised based on learnings from our latest client branded, and own brand, campaigns. Perfecting what drives conversion and trial alongside simple campaign awareness.

DUSK Ad campaigns allow for a more seamless user journey, effectively driving new and existing users to redeem your serve on DUSK.

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DUSK Ad Campaigns vs Brand led promo

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💰 30% CPI Reduction

DUSK campaign vs brand campaign

🆕 70% User Uplift

Increases new users seeing your brand

👤19% more Uniques

Increase in unique redemptions for the campaign

📈 38% Redemption Uplift

In a 4 week DUSK campaign

DUSK Paid Approach

For successful, high intent user uplift, we recommend including DUSK-branded awareness ads at the top of funnel for all DUSK campaigns to educate new users prior to converting them to sample the serve.

At an App Campaign level, brand specific content will be used at install and retargeting/redemption stages.

This takes the customer through the DUSK story, before presenting them with a clear product offering from your brand; ensuring new users are primed to redeem.

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REACH

REDEMPTIONS

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<aside> ☝ Higher user numbers will drive more redemptions

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Reach uplift results in greater long-term awareness and exposure

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Example Creative

<aside> 💡 To Successfully run an Ad campaign with DUSK we highly recommend a shoot.

DUSK Creative Shoot

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Pricing

£1,500 - £5k for a 2-4 week campaign (respectively)