Client Category: Iconic Global Brand - Stout
Results From: 2021
After years of lockdowns, a stout synonymous with Christmas challenged us to get the UK back into pubs during the festive season with the first round ‘on them’.
They want to remind the world that good times were coming and capitalise on the emotional hook of meeting friends and family in the pub after so long apart.
The Client’s Big Win: Scale; They wanted pubs up and down the country to offer their pint ‘on the house’ to 30,000 revellers. Welcoming them back to the new normal. Support; They wanted to tangibly support the on-trade after a very hard pandemic by driving footfall and spend to their doors.
The campaign ran for the 6 weeks before Christmas 2021 and saw hundreds of much-missed local pubs across the land promoted at scale. Despite the UK nervously coming back to life post-pandemic 30,000 samples were served and the results were fantastic.
<aside> ⏳ Length - 6 weeks
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<aside> 🍻 Samples Served - 30,000
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<aside> 💬 Survey Competition Rate - 11.8%
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<aside> 📍 Cities: Birmingham Brighton Bristol Canterbury Cardiff Harrogate Hull Leeds Leicester Liverpool London Manchester Newcastle Nottingham Sevenoaks Sheffield Stevenage Warwick York
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<aside> 🤳 Delivered - 8.8m impressions
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<aside> 📸 UCG Generated - 19,000+ additional followers reached
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<aside> 💬 DUSK App Campaign branded guide, Campaign branded category filter, 4 days of campaign banners, 3 campaign in-app messages, 3 global push notifications 1 bespoke desktop landing page
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<aside> 📣 Programatic OOH 5 data linked sites across London
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<aside> 📈 DUSK Customised User Surveys
10% Average Response Rate
DUSK designs, builds, promotes and manages tailored post-drink surveys.