23/08-31/08

Redemptions

Total

Free Drinks: 410

Follow-Up Offers 84 people (20.5%)

Break Down / Venue

London Grind: 73 The Cornershop Bar: 42 Liverpool Street Grind: 41 Barrio Shoreditch: 40 Greenwich Grind: 31 Cafe Pacifico: 29 Barrio Soho: 28 The Lost Alpaca: 23

Barrio Brixton: 16 Limin' Beach Club: 15 Shoreditch Grind: 14 Mezcalito: 14 Kosmopol: 14 Purl: 11 Barrio Angel: 10 Gigi's: 9

Peak Times: 6pm

Demographic: 54% female, 46% male, Average Age 27

Popular Days: Tuesday, Thursday & Wednesday

Sales Figures

£2,666

Total spent by Dusk customers

£25.88

Average spend per head of a Dusk user

£9.45

Average spend / Paloma redeemed

Marketing

Total Impressions: 955k

1x DUSK mailing list email

5x dedicated IG post

4x IG post mentions

26x dedicated IG stories

4x dedicated Twitter post

1x DUSK app push notification

2x in-app banner

2x Twitter mention

3x dedicated FB post

6x UGC mentions (total 8.5k+ followers)

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Survey Responses