Our loyalty platform seamlessly tracks users' spend and allows for follow up offers - encouraging consumers to purchase your serve after their free drink and helping us increase ROI on your sampling investment, listing power and off-trade sales

Loyalty / Rewards

DUSK's loyalty platform seamlessly tracks users' spend and encourages consumers to purchase your serve after their free drink - through the collection of 'points' that can be redeemed against rewards.

• Increase ROI on your sampling investment.
• Improve retention in the venue
• Support your distributors

This allows us to ****track spend post-redemption and reward users for spending more after they’ve sampled a serve with our loyalty points.

DUSK loyalty points also allow for monitoring conversion into off-trade spend when a campaign links out to a retailer site on the DUSK rewards platform.

How It Works

Card Linking

• We track spend to confirm the value of sampling for brands and bars.
• We then reward our users with points for every pound spent
• Helping increase dwell time and spend per head in the venue as well as encouraging off-trade purchase intent through our Rewards offers.

Driving Repeat Purchase with DUSK

DUSK encourages and measures repeat purchase intent through follow-up offers and our card-linking technology;

DUSK follow-up offers can be sent to users 15 minutes after they have redeemed a sample - encouraging a follow-up purchase.

Our follow-up offers are controlled by the brand.

We recommend a 2-for-1 to promote consumption with friends.

• 70% go on to redeem a paid for serve;
• Increases repurchase rate of the serve;
• Consumer more likely to continue with your serve;