DUSK
Project No. #124
Client Name
Jess & Soncha
Company
Bacardi
Project Date
July 2022
Status
Creative Dev.
| Item | State of Play | Actions |
|---|---|---|
| Venues | Current list and confirmed serves with Soncha here. LCC confirmed. | Final outstanding drink choices to be chased for stock orders. |
| OOH (Paloma) | Proposal with the brand team | Approve for site to be confirmed |
| Fly Posters | Booked for £6,249 - we have negotiated a Paste Up wall free of charge to help with volume at the reduced budget. | |
| Creative below for approval. | ||
| Live date first week of July. | Payment terms - individual to Paloma | |
| POS | Approved and supplied (see final creative in Archive section below) | Any amends needed from Blaise? |
| Paid Digital | Two proposed packages are below. | Review |
| PR | Trade press release shared on Wednesday. Happy to focus on GGE and Bombay CP brands. | Trade press release approval Thursday/Friday. |
| Consumer press release due early next week. | ||
| Post Drink Survey | Link the survey coming over tomorrow. These will be individualised based on the Spritz redeemed. | Approval and prize mid-confirmation. Hampers are looking great. |
| 1st party optional or with a prize to motivate - Sophie to check wording | ||
| Internal Comms | We’ve created a short summary deck for an internal announcements. See below. | NA |
| POs | Invoices for campaign, OOH and Fly Posters and Digital Paid Spend itemised and shared. | 2nd PO to be shared with DUSK. |
Summary Deck
DUSK x Bacardi Spritz Month Creative Overview.pdf
Digital Paid Spend Proposal
DUSK - SPRITZ MONTH - Paid Promotion Proposal.pptx
Fly Poster Creative for Approval
DUSK - Spritz Month_4 sheet low res.pdf
DUSK - Spritz Month_B2 low res.pdf