DUSK offers timed, geographic, demographic and spend bracket targeting for brands.
Marketing messaging within the app can also be A/B tested with our audience to see which drives greater sample uptake and inform wider messaging for the campaign.
DUSK always builds custom profiles of the users that redeem your serve in order to target smarter in future activations.
DUSK’s location targeting can go as granular as individual venues. DUSK can control the availability of samples, as well as how much we market them, in different cities. Allowing us to seamlessly drive consumers to geographies or specific venues within them.
Days and times for redemptions can be customised, but will impact volumes.
Marketing communication in-app can be segmented by demographic data.
Marketing communication can be segmented based on on a user’s DUSK Level - the higher the level, the more they’ve spent in our partner bars or interacted with us via survey response, referrals etc.
If you have any questions, feel free to contact us anytime.
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