They are young, tech-savvy, digital natives and early adopters. Who work hard and play hard, spending their disposable income on lifestyle and going out.
We are the trusted source for the coolest spots - with over 20,000 5 star Appstore reviews, we're the top and most well-reviewed hospitality app in the UK.*
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DUSK has grown its own media platform that, today, has an active and engaged audience of 850k+.
This audience are active across DUSK social channels, and the weekly newsletter, which reaches over 420k subscribers with an open rate of 32%.
All DUSK comms channels effectively drive awareness and trial for brand campaigns.
DUSK marketing compliments and connects with all TTL assets, providing a fully-branded digital CTA that seamlessly converts awareness into sampling.
DUSK is the UK’s largest nightlife app, helping users discover the best bars up and down the country and rewarding users for every pound they spend in our partner bars.
DUSK curates going-out-guides for all our key cities, as well as creating seasonal and topical guides that speak to their audience eg. running a ‘Work from Bars’ Guide to help drive footfall during COVID, creating a reciprocal benefit to both consumer and the industry.
Audiences are driven to download DUSK from the App Store / PlayStore through paid, owned, and earned marketing from DUSK and the brands we work with.
Once in the app, discovering nearby venues and redeeming the sample with the bartender is just a few taps away.
DUSK users also earn points when they spend in partner bars; points which can be redeemed against exclusive rewards from e-com products and off-trade drinks to nightlife experiences.
View the complete in-app User Journey 👉
Bespoke custom branded pages in-app and on desktop are created for all brands and are included in DUSK’s media costs.
DUSK branded landing pages provide an online home for TTL creative assets and influencers to direct to. These landing pages show visitors where to find their nearest sample and act as a brand hub; bringing serve education to life, and promoting e-com and off-trade offers.
Landing pages will always match your wider campaign look-and-feel, ensuring a smooth user-journey from awareness all the way to trial.