DUSK

Project No. #125

Client Name

Soeli

Company

Bacardí

Project Est. Date

July - Sept 2022

SOW Date

24th May 2022

The Brief

Patrón are looking to promote their annual Patrón Paloma Week (23rd - 30th July).

Dusk will put 9,000 perfect Paloma serves into the hands of Millennials and Gen-Zers in key cities across the UK. Over 6 weeks from the 22nd July - 3rd September.

The campaign would run across a minimum of 70 venues with a mix of Managed Groups and Free Trade Independents.

Dusk will be fully integrated into D/OOH formats promoting the Paloma campaign and will reimburse stock for all venues.

Patron_Dusk_Proto.mov

The Offer

Free Serve:

Follow Up Offer:

DUSK Reward:

Survey Reward:

Patron Paloma - mixer to be varied and unbranded in Dusk comms

TBC - E.g £5 Patron Paloma

TBC - E.g At home cocktail kit

TBC - E.g win a summer supply of Patron (3 bottles)

Core Locations

• London
• Manchester
• Birmingham
• Brighton
• Nottingham
• Sheffield

Venue Sell-In & Listings Support

Dusk will leverage our firmly established and wide reaching relationships with Independent Free Trade venues and Managed Pub Groups across the UK to support in securing the best venues for this campaign.

• DUSK will approach Greene King as the core Managed Group and will reengage previous Paloma venues from 2021.
• DUSK will work closely with Bacardi Field Teams and their Wholesale Providers, providing proven sell-in sales assets, compelling data and training to bring new/specific venues onboard.
• Venues do not not be in an existing contract with Patron to be approached by DUSK.

Our compelling Track Spend data proves the value of Dusk users in-bar to venues who want to understand the ROS benefits of redeemer footfall.

<aside> 💷 £11.02

Average transaction size of a typical DUSK user

</aside>

<aside> 💳 £14.43

Average spend per drink redeemed by DUSK users

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Listings are always requested, and often implemented, but uptake is at each venue's discretion and Dusk do not charge for this.