DUSK

Project No. #121

Client Name

James Parsons

Company

Diageo

Project Est. Date

April - May 2022

Proposal Date

10th Jan 2022

Dusk is the only channel of its kind that uniquely amplifies brand awareness, increases consumer engagement and insight and drives sampling and scale, seamlessly integrating with 360 TTL campaign creative to push consumer awareness into action.

Diageo Draught Cocktails are looking to reignite the on-trade, after the pandemic, by engaging customers with sampling at scale.

The ambition is to drive footfall and spend to their growing outlet universe through raising awareness of the concept and product quality and ultimately recruiting new regular drinkers across the UK.

Draught_cocktails_full_video (3).mp4

Sampling at Scale

Dusk Key Features

<aside> 💡 Click on each section below to read more.

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Scale & Reach

Audience Data & Insights

Marketing

Spend Drivers

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Increase ROS

Dusk is proven to increase rate of sale in participating venues, we use multiple methods to aid spend increase.

<aside> 📈 12.5% Sales Uplift of Guinness

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