DUSK

Project No. #124

Client Name

Elsie Payne

Company

Fever-Tree

Project Est. Date

July 2022

Proposal Date

15th Feb 2022

DUSK is the only channel of its kind that uniquely amplifies brand awareness, increases consumer engagement, drives sampling at scale and collects insights and data. Seamlessly integrating with 360 TTL campaign creative to push consumer awareness into action.

**Fever-Tree are looking to engage the DUSK audience to explore their tonic portfolio by driving on-trade sampling at scale in partnership with Smirnoff this summer.

DUSK will put 50,000 perfect Spritz serves into the hands of Millennials and Gen-Zers in key cities across the UK.

The campaign would run across a minimum of 200 venues with a mix of Managed Groups and Free Trade Independents.**

<aside> 💡 Fever-Tree Case Study 2019

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Dusk_Fevertree_Proto.mov

Sampling at Scale

DUSK Key Features

Scale & Reach

Marketing

Spend Drivers

Audience Data & Insights

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Multi-drink Sampling

Coming in April 2022

DUSK will be able to list multiple sample serves in-app for users to choose from.

Allowing a portfolio of serves to be promoted and redeemed in venue.

Increase ROS

DUSK is proven to increase rate of sale in participating venues, we use multiple methods to aid spend increase.

Follow-up Offers

Customers receive a Push notification 15 minutes after their free drink offering them a custom offer.

• 70% go on to redeem a paid for serve
• Increases repurchase rate of the serve
• Consumer more likely to continue with your serve.
• Improves retention in-venue

Loyalty / Rewards

DUSK's loyalty platform seamlessly tracks ' spend and encourages consumers to spend in venues by collecting 'points' that can be redeemed against rewards.

• Increase ROI on your sampling investment.
• Improve retention in the venue
• Support your distributors

Venue Sell-In & Listings Support

• The DUSK Field Team leverage our firmly established and wide reaching relationships with Independent Free Trade venues and Managed Pub Groups across the UK to secure the best venues for your campaign.